Dogs Root Beer

Dogs Root Beer is an imaginary brand aimed at kids to adults. The goal was to have an exciting and bold brand, with some attitude. The brand was to be a drink that looked like it was for the older kids, while not being too edgy to scare the adults away from buying it for their kids. 

To convery this feeling, I used alot of angular shapes and custom type for the packaging and overall branding. I gave the brand two mascots, being brothers. This is so the younger kid can insert themselves in the younger dog, with the older dog being the cooler figure, to coinside with the brand. Combine this with a fictious backstory about the dogs and what you get is Dogs Root Beer!